A01_EVAN5142_02_SE_FM.indd 2107/09/15 6:10 pm.Praise for the first edition of TheFinancial

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07/09/15 6:10 pm

Praise for the first edition of The
Financial Times Essential Guide
to Writing a Business Plan
‘Vaughan Evans provides a thorough yet practical guide to writing a business
plan. I particularly like his emphasis on market demand and competitive analysis because often we entrepreneurs tend to go with our gut feel rather than
proper analysis. Miscalculate these two critical areas and you will probably
enter the wrong business. I have been there before and no matter how good
your team or execution is, it will be an uphill battle to convince investors if
those two areas aren’t compelling. Evans gets the priorities behind business
planning right.’
Anthony Karibian, co-founder, Euroffice Ltd and XLN Telecom Ltd (both
sold September 2010) and latest start-up, B. Online
‘Raising capital is rarely straightforward. Evans’ excellent book shines a
light on what suppliers of capital expect in a business plan and why. It is an

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